Walden
By thatonesupport
THE CLIENT
Inspired by Henry David Thoreau’s credo for happiness in daily living, “simplify, simplify,” Walden is an intimate, exurban oasis in the heart of Ohio’s great Western Reserve. Walden offers a world-class travel destination and an innovative spa-lifestyle community. Walden is composed of an award winning inn, luxurious spa, residential community, and golf club.
THE CHALLENGE
Due to Walden’s growth and expanding brand architecture, it was important for us to understand the Walden brand as a whole, while carefully elevating the separate brand extensions. Walden required development of a website that strategically aligned with the Walden brand and accomplished all communication, sales and marketing objectives.
THE SOLUTION
Intimate and clean. We used clean lines, clearly defined spaces and original photography to seamless expand the intimacy and energy of the Walden brand on the web. From a sales and marketing perspective, we (in-house) optimized the website to dramatically raise Walden’s ranking and become powerful lead generation tool. We also built Walden’s social media program and created the Walden site to simplify planning with a custom developed room and dining reservation system.