Verne & Ellsworth Hann
By thatonesupport
THE CLIENT
With over 65 years of experience, Verne & Ellsworth Hann is the best heating and cooling company in Northeast, Ohio. Four generations of the Hann family has made the name synonymous with outstanding heating, cooling and plumbing services in Cleveland. High quality work and products at an honest price, that’s what makes Verne & Ellsworth Hann the name you can trust.
THE CHALLENGE
Verne & Ellsworth Hann has recently moved to a bigger and better location on Lee road. Coupled with this upgrade in facility and capacity Chris and Bill Hann wanted to improve the overall web presence of the company as well as attract new clients in the surrounding suburbs. The previous version of the website was updated and designed only for desktops which was hurting the company’s ranking on search engine result pages. Understanding that many website visitors are now primarily using mobile devices, they required an advanced, responsive website with a particular focus on generating organic traffic and converting that traffic into leads.
THE SOLUTION
We began the website redesign/rebuild by getting to know Bill and Chris and familiarizing ourselves with the company’s history as well as the competitive landscape.
We built on the existing Brand and incorporated improved photography to created a user-friendly, responsive website to help V&H’s clients and prospects easily access the information they need on any device.
We crafted and implemented an extensive Cleveland SEO (search engine optimization) strategy directed at generating interest and traffic from targeted suburbs based on Verne & Ellsworth Hann’s growth strategy. They are now ranking extremely high on Google for the targeted keywords and phrases.